Restaurants Heat up the Digital Signage Market

Shawn Dixon

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On April 7th In Audio/Video
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DigitalSignage-Restaurant

 Thanks to the hundreds of practical applications for digital signage, there can be no doubt that the market is set to catch fire in the near future. Rising public concern for transparency in the nutritional value and quality of the food we consume in restaurants and fast food locations seems to be throwing sparks on this powder keg. It would be reasonable to assume that legislation will be passed down, at some point, requiring the food service industry to display nutritional information or restaurants may decide it is something they should do for the sake of transparency. In either case, this makes for a perfect opportunity for low-voltage contractors and security dealers to get in on the ground floor of a lucrative market.

A digital sign installation is very simple to comprehend and install. After hanging the mount, usually on a ceiling or high wall location, the digital screen is secured. A “media player” is connected to the digital sign, which provides the content that the sign will display. In this case the end-user is a restaurant owner who would like to display nutritional information as well as daily specials, promotions or store hours.  The content can be created using content-generation software running on a PC or Laptop.

When deciding on a product to use for the display itself there are a few factors to consider. You will want to be sure that the display can provide an optimal viewing experience. This means that the display is large enough to be seen from anywhere in your customer’s space, and the display provides a high quality image even when viewed at an off axis angle. Your customer’s hours of operation also need to be taken into account. The duty cycle and up-time of a display used in a 24-hour restaurant will be significantly more than one used in a luncheonette that is only open until 3:00pm so a more durable and rugged product is needed. Also, ambient light in your customer’s space need to be considered. If you are placing a display in a space with a lot of natural light it is important to ensure that the unit chosen is bright enough to ensure your customer’s message is displayed properly.

As for maintenance, the good news is that most brands sold by ADI such as LG Pro, Sharp Professional, Planar, ViewSonic and BenQ which provide on-site service for the digital display screen, and this service is included with the purchase price of the screen. So installers need not be concerned about having to service these devices because the sign manufacturer handles this important issue.

With RMR opportunities on the decline due to the influx of deep-pocket competition from cable companies and DIY alarm systems, digital signs open a brand new market for our industry. If you have any doubt about the depth of this new market, simply walk or drive around your area and count the digital signs you see; they are popping up everywhere. Now take into consideration that every non-residential customer, existing or new, is an opportunity for a sale and new RMR.

Now is the time to get started and grab some of these healthy RMR opportunities. To help get you started, ADI’s Systems Support Group is available to help you put together a full kit that will include everything you need for a digital sign installation.  Call the ADI Systems Support group at 1.800.ADI.SYS1 or your local branch and get started with digital signs today.

We Invite You to Come See and Test Some of the Latest Technologies in Digital Signage at the ADI Booth (Booth #12031) at ISC West

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