Choosing the Right Technology to Fit Your Customer’s Digital Signage Needs

Shawn Dixon

By
On June 23rd In A/V
Tags: , , , , , , , , , ,


digsign3

With the age of online shopping and instant gratification moving rapidly towards the days when drones could be delivering products directly to our doors within the hour, businesses are looking for new ways to draw customers off of their couches and into their stores. Many savvy business owners are turning towards digital signage in order to attract customer’s attention when they are out in the world. Integrators looking to grow alongside the burgeoning digital signage market could benefit from being in the know when it comes to the best technology to fit a customer’s needs.

Direct View LED Displays

Direct-view LED displays are typically the best choice for outdoor displays thanks to a greater durability and longer lifecycle. These are usually what you would find being used in stadiums or larger venues.  Outdoor displays are also usually viewed from further away requiring a larger image which makes pixel pitch one of the most crucial variables to consider when it comes to LED Displays. Pixel pitch refers to the distance between pixels and determines how close someone can stand to a display before they can see the individual pixels of and image. The lower the pitch the closer a viewer and stand to the display and still see content legibly. In terms of pixel pitch, displays are available from 10MM to 30MM for outdoor applications. However, if a customer is looking to use a direct-view LED display for indoor purposes, low pitch LEDs are also available with a pixel pitch below 10MM. Direct-view LED displays are also better suited for outdoor use  because they offer higher brightness levels. The brighter the display, the better it can compete against direct sunlight. If your customer’s digital signage application is for an entertainment venue, billboard or a building wrap you would do well to recommend a direct-view LED display.

LCD Displays

LCD technology enables a higher resolution capabilities such as 1080P and 4K UHD. This means that images on LCD displays remain clear even at a close range. LCD displays are typically more affordable due to the fact that they are more of self-contained technology that doesn’t require special mounting solutions, video processors or controller boxes. For these reasons, LCD displays are typically a better choice for indoor applications such as restaurant digital menu boards or video walls. That being said, newer technology and the help of enclosures have also increased the popularity of LCD displays for outdoor applications also. The first consideration when selecting an LCD display is the content that will be shown. Depending on that, you can help your customer choose the right display for their needs based on the maximum viewing distance to the display. If the content is meant for passive viewing, the maximum viewing distance to the display should be 8 times its height. For basic decision making the maximum viewing distance should be no more than 6 times the height of the display. If you are looking for viewers to make more analytical decisions based on your content, they should be no further from the display than 4 times its height.

Projectors

As the technology for projectors continues to advance, their use in large venues such as convention centers, arenas, hotels and resorts is becoming more common for digital signage applications. Projectors have the ability to throw an image onto almost any surface such as ice, stone, metal and even storefront windows. This is an ideal solution when content needs to be conveyed on a surface that will not accommodate the weight of a digital display. Projectors are also ideal for conveying images on odd shapes or on an angle. Additionally, projectors can cover a much larger area for a lower cost even when housing and temperature control are taken into account.

The Santiago de Cuba Cathedral

Digital Image Projected on the Face of a Building

Deciding which technology is right for your customer’s needs boils down to application, objectives, and budget. To that fact, if viewers are going to be up close and personal with the display, an LCD may be better suited their needs. If the content of the digital display is going to be viewed from much longer distances requiring a very large image, then LED may be the way to go.  For displays where content is going to be displayed in a large area or on an odd surface, the best suggestion would be the use of a projector.  If you are unsure about which technology will best fit your next project, ADI’s Systems Support Group is available to help. You can contact the ADI Systems Support group at 1.800.ADI.SYS1.

Footer Image for Blog

Smartphone Surveillance as a Great Selling Point for IP-Based Security Camera Systems

Garrett Savage

By
On June 16th In IP Surveillance Video, Video Surveillance
Tags: , , , , , , , , , ,


With the continued rising popularity of IP-based security camera systems showing no signs of slowing down, the capability to remotely monitor and control these systems from a mobile device has become a major draw for customers. The ability to check on their property with a glance at a smartphone or tablet is playing an increasingly [...]

ADI Voted Top Distributor for Dealer Support by Readers of CE Pro Magazine

ADI Global Distribution

By
On June 9th In ADI Corporate Messages, Audio/Video, Communications, Networking
Tags: , , , , , , , , ,


CE Pro Magazine, the leading trade publication for Custom Electronics Installation Professionals, recently surveyed the top 100 highest-revenue residential integration firms to find out which brands they prefer in the categories of Audio, Video, Home Automation, Networking, Lighting Controls and more. These top 100 integrators named the brands they support for each product category. The [...]

ADI Features Wireless Fire Solutions, Intrusion, Home Automation and More at ESX

John Sullivan

By
On June 7th In ADI Corporate Messages, Fire, Intrusion
Tags: , , , , , , , , ,


  At ADI our goal is to serve our customers by providing the products and services that will help them grow their businesses. The Electronic Security Expo (ESX) also focuses on the needs of electronic security integration and monitoring companies. Each year, this event helps professionals in the electronic security industry learn about the newest [...]

Don’t Miss the ADI Security Solutions Pavilion and More at InfoComm

Marco Cardazzi

By
On June 2nd In Access, ADI Corporate Messages, Audio/Video, Intrusion, IP Solutions, IP Surveillance Video, Networking, Tools, Video Surveillance
Tags: , , , , , , , , , , , , ,


InfoComm 2016 is here and if you are going to be at the show in Las Vegas you won’t want to miss everything there is to see at the ADI booth #C5423. We invite you to come see and test some of the latest technologies in IP Solutions, Pro A/V, Outdoor Displays, Retail, and Hospitality Solutions. Keeping [...]

Selecting the Best Cable for Your Next Installation

Jessica McCarthy

By
On May 24th In IP Solutions, IP Surveillance Video, IP Tech Tips, Wire and Cable
Tags: , , , , , , , , , , , ,


  One of the great benefits of using IP-enabled security devices is their compatibility with various types of cables such as Cat5e/6 UTP, copper coax, and fiber optic links.  This provides security installers with a range of options when it comes to the cables that are used for specific devices weather they need to be [...]

NEW! Shop My Branch on the ADI Website

Margaret Enzien

By
On May 17th In ADI Corporate Messages
Tags: , ,


As part of our on-going effort to make it easier for you to Shop & Order with ADI Global Distribution, we’ve added a NEW feature to the ADI Website.  It’s called “SHOP MY BRANCH” and it’s the easiest, most convenient way to Check Product Availability in your local ADI Branch. By clicking the “SHOP MY [...]

New & Improved ADI APP Now Available!

Margaret Enzien

By
On May 12th In ADI Corporate Messages
Tags: , , , ,


Find products & order faster than ever before using ADI’s new & improved Voice Activated Search! Tap the microphone and tell the APP to find an item # or search a keyword. Then, say “Order” or tap the “Order Top Result” button to go directly to checkout. Download the APP today from the Google Play or APP Store . [...]

Providing the HD Video Surveillance Your Customers Want at a Price They Can Afford With HD-Over-Coax

Garrett Savage

By
On May 5th In IP Solutions, IP Surveillance Video, Video Surveillance
Tags: , , , , , , , , , , , ,


When it comes to surveillance systems for a home or business, one of your highest priorities needs to be resolution. Proper resolution for surveillance equipment could mean all the difference when it comes to being able to pick up important details during suspicious activity such as a car’s license plate or the facial features of [...]

Guest Blog Post: Designing a Surveillance System with Multi-Sensor Cameras

Mark Espenschied (Director of Marketing, Digital Watchdog)

By
On April 28th In Video Surveillance
Tags: , , , , , , ,


    When you bid a video surveillance project, do you think in terms of general area surveillance vs. choke points? Do you also consider the need for live monitoring vs. recorded evidence? Is there a specific expectation for the frame rate of the video? If you’re still only thinking in terms of single-sensor cameras… [...]