System Sales Tips & Marketing Concepts



Getting Started in Educational Life Safety Systems – Part Two

Stu Tisdale

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On October 15th In Fire,System Sales Tips & Marketing Concepts
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In our last blog discussion we detailed some of the legal and licensing issues involved in the selling and installation of life safety systems for schools. Today we’ll finish up that topic with a few more very important points that dealers who are new to this market segment need to know. Public School Board Policies […]

Getting Started in Educational Life Safety Systems – Part One

Stu Tisdale

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On October 10th In Fire,System Sales Tips & Marketing Concepts
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If your traditional business is the installation of intrusion and video surveillance systems, you might be missing a golden opportunity if you don’t include life safety projects in your business plan. There are hundreds of millions of dollars spent annually on fire alarm, mass notification, panic systems, and other technologies by all types of educational […]

Guest Blog: Know When to Listen

David Engebretson

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On October 2nd In System Sales Tips & Marketing Concepts 1 Comment


As a professional salesperson and trainer, I naturally love the sound of my own voice. After all, who knows my subjects better than I do? As my daughter said at an ADI Expo she attended last year, her father’s favorite activity is “pontificating.”  I get paid to talk/write/expound on all topics alarm and video, so […]

Digital Communicator Test Signals – Why, Why Not, and How to Retain RMR

Stu Tisdale

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On August 29th In Intrusion,System Sales Tips & Marketing Concepts 1 Comment
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For the past twenty years every residential burglar alarm control panel has been programmable to provide some form of test signal. This separate message to the central station confirms that the alarm transmitter is functional and connected to its transmission carrier, which in most cases is a standard POTS (Plain Old Telephone Service) line. Security […]

Now is the Time for Residential Surveillance Camera Systems

Marco Cardazzi

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On July 24th In IP Solutions,System Sales Tips & Marketing Concepts,Video Surveillance
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Surveillance video is no longer just for commercial security accounts. The usage of residential clients’ Internet connections has opened a brand-new sales opportunity for security dealers. Consider what consumers are seeing on their televisions and other media. The 24-hour news cycle provides repeated reporting of crimes and assaults, increasing the public’s concern for their safety even […]