ADI’s Extensive European Expansion Continues 

ADI Global Distribution

On October 17th In ADI Locations, Communications
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Closer to Customers, Providing Exceptional Service   

New ADI Branch in Katowice, Poland

ADI currently has more than 200 stocking locations in 100 countries, and is growing! Expansion in the EMEA region has been a big focus for the business in recent months. In fact, ADI has opened or remodeled four branches, including four in the last few months alone:  

  • Katowice, Poland – Sep. 9  
  • Plzen, Czech Republic – Sep. 2   
  • Poznan, Poland – Aug. 1   
  • Prague, Czech Republic – March 4 

“We’re excited to grow our physical footprint in Europe, which connects back to our global vision and business strategy to maximize vendor and customer relationships,” said Rob Aarnes, president of ADI.  “ADI is always looking for more ways to provide value-adds to our customers. Being the go-to experts in their backyard helps us to provide the highest level of customer service while enhancing our stickiness that will enable us to move farther ahead of our competitors in the market.” 

The branch openings demonstrate ADI’s continued growth trend and expanded footprint as the leading distributor in the industryBy having branches closer, customers benefit from convenient product pickup, sometimes as fast as an hour after ordering 

Contractors can also depend on knowledgeable ADI employees to help guide them in selecting the right product based on their needs. For example, Eastern Europe customers have a higher demand for video production and AV  Pro and Residential – while customers in the Czech Republic purchase more fully integrated solutions across product lines. ADI employees at these new locations are fully versed to assist with product selections in these categories.      

“We saw a tremendous opportunity to open these European branches and serve more of our customer base in these regions,” said David Abrahmans, ADI EMEA Real Estate Manager.  “Contractors now can order and pickup products in less time, which allows them to increase their billable time and improve their overall efficiency and profitability.” 

5 Questions with Michael Masten, 30 Year ADI Team Member, Shares Career & Personal Wins

ADI Global Distribution

On October 1st In ADI Corporate Messages
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Get to know what makes Michael tick, from his love of hockey to how he got his start in the industry  This year holds special significance for Michael Masten, ADI’s National Training Manager. That is because, as of 2019, he has three decades of service to ADI, a Resideo company, under his belt.    To celebrate his anniversary, we sat down with Michael to find out what piqued his interest in the field and how […]

CEDIA 2019: Another Success for ADI

John Sullivan

On September 18th In ADI Corporate Messages, Events, Networking
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We’re still buzzing with excitement from last week’s CEDIA Expo 2019, which took place at the Denver Convention Center and was one of our biggest shows of the year. This year’s event brought together more than 20,000 home tech pros and 500+ exhibitors and set the perfect stage for us to showcase the latest our Supplier Partners offer in connected technology.   From Smart […]

Big Box Companies Hit the Home Control Market with In-Home Sales Efforts

Kelly Mascia

On September 18th In Smart Home & Control, System Sales Tips & Marketing Concepts
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As you may have seen in the news or on social media recently, big box stores have begun to hire sales teams and are training them to become field representatives to sell many of their products and services which include Home Control, A/V, and Security.  These deep-pocket companies believe that having sales personnel who can […]

Put Yourself in Your Customers’ Shoes

Michael Molinari

On August 17th In IP Tech Tips, Power, System Sales Tips & Marketing Concepts
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Customers hire you not only to get a job done but also for your technical expertise and experience. The relationship is no different from that of a doctor and patient, or a pilot and their passengers. They place their confidence in you to do the job the way it should be done, to deliver quality […]

Easy Trick for Separating and Untwisted UTP Pairs

Michael Accetta

On August 1st In Tools, Wire and Cable
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For the longest time, the common method for preparing a Cat5e/6 cable for termination has been to separate about two inches of the end of the outside jacket to expose the UTP pairs and begin untwisting the four individual pairs by hand. The piece of the jacket that was removed is typically discarded. What if […]

Guiding your Customer Through an Access Control Upgrade

Kelly Mascia

On July 20th In Access
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Whether it was your charming sales pitch, your catchy marketing campaign, or your outstanding price point, you have a customer that is ready to take the leap and upgrade their Access Control System but now what? The customer may have an electronic access control system that needs an upgrade or may still be working with […]

How Proactive Surge Protection Keeps Your Business Running

Michael Molinari

On June 20th In Power
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Preventative measures help people protect themselves from future harm in many ways. Doctors can provide vaccinations against future illness, for example, and auto mechanics can perform regular maintenance to ensure that your car does not suffer a major breakdown. We recognize that spending a modest amount of time and money to perform preventative procedures can […]

Don’t Miss ADI at InfoComm 2018

ADI Global Distribution

On June 7th In Events, Pro AV, Smart Home & Control
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If you are at the InfoComm Show this week in Las Vegas, then don’t miss everything there is to see at the ADI Booth, (C3122). Learn how you can grow your business by expanding into new markets with the newest Smart Home, Pro A/V, and Video Surveillance products on the market. Our helpful and knowledgeable staff can’t […]

Don’t Miss ADI at ESX 2018

ADI Global Distribution

On May 23rd In ADI Corporate Messages, Events, Intrusion, IP Solutions, IP Surveillance Video, Smart Home & Control
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ADI’s goal is to provide our customers with the products and services that will help them grow their businesses. Each year, the Electronic Security Expo, (ESX) combines a forum exclusively for electronic security and life safety professionals with an intimate setting that allows vendors and attendees the time for quality conversations and exposure to the […]