System Sales Tips & Marketing Concepts



FREE Webinar: Cyber Security and the IoT Technician

ADI Global Distribution

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On November 27th In ADI Corporate Messages,System Sales Tips & Marketing Concepts
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Tuesday, November 28, 2017 12:00 – 2:00 PM, EST As the low-voltage industry continues to increase the rate of the installation of Internet of Things (IoT) devices such as IP cameras and smart thermostats, your clients’ networks can become vulnerable to a variety of cyber attacks and misuse. This Free Webinar will explain the nature [...]

A Quick Reference Guide to Walk Through Metal Detectors for Commercial and Institutional Clients

Daniela Cardazzi

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On November 6th In A/V,Intrusion,System Sales Tips & Marketing Concepts
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How can we help our clients detect an armed criminal entering their building?  While the security, access control, and surveillance systems we provide can, in some cases, detect real-time criminal activity, it is still a simple matter to conceal a weapon and walk into retail and commercial businesses with mal-intent.  Walk-Through Metal Detectors (WTMD) installed [...]

Register Your Next Project with ADI

Margaret Enzien

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On October 9th In ADI Corporate Messages,IP Tech Tips,System Sales Tips & Marketing Concepts
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ADI makes Project Registration Easy and passes 100% of the savings onto you! Our Systems Sales and Support Team guides you through the entire process from start to finish. We leverage our strong vendor relationships to get you the best price on the most popular products and brands you trust. Contact your local ADI Branch [...]

Big Box Companies Hit the Home Control Market with In-Home Sales Efforts

Serge Lombardi

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On September 27th In Home Control,System Sales Tips & Marketing Concepts
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As you may have seen in the news or on social media recently, big box stores have begun to hire sales teams and are training them to become field representatives to sell many of their products and services which include Home Control, A/V, and Security.  These deep-pocket companies believe that having sales personnel who can [...]

Access Control as a Service

Kate Rose

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On June 2nd In Access,System Sales Tips & Marketing Concepts
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Whether commercial or residential, Access Control is one of the most critical aspects of a property’s physical security. As long as crime and vandalism exist, there will be a need for physical access control, but with today’s widespread use of mobile digital technology, the need for electronic Access Control systems is rising to new heights. [...]

Win More Business & Add More Profit with Project Registration from ADI

ADI Global Distribution

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On April 12th In ADI Corporate Messages,System Sales Tips & Marketing Concepts
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At ADI Global Distribution we understand the importance of completing a project and staying within your customer’s budget. With more than 50 participating manufacturers, ADI’s Project Registration can help you build complete systems at a lower cost. Our Project Registration Program allows dealers to gain exclusive discounts from industry-leading suppliers which is a savings you [...]

Research Indicates Large Growth in IP Video Markets

Garrett Savage

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On January 5th In IP Solutions,IP Surveillance Video,System Sales Tips & Marketing Concepts,Video Surveillance
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A recent market research study published by Transparency Market Research predicts huge growth potential for the global video surveillance and Video Systems as a Service (VSaaS) market. The report titled, “Video Surveillance and VSaaS Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 – 2020,” attributes the lift in the market due [...]

ADI Global Distribution Industry Poll Results

ADI Global Distribution

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On December 31st In System Sales Tips & Marketing Concepts
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Thank you to all who answered our poll question on the ADI Global Distribution Blog… Over half of those who answered believe that “Technological Shifts” pose the greatest challenge to companies in the Security Industry. Coming in at a distant second place was “Understanding Customers Needs.” Do you agree? Tell us what you think

Getting Started in Educational Life Safety Systems – Part Two

Stu Tisdale

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On October 15th In Fire,System Sales Tips & Marketing Concepts
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In our last blog discussion we detailed some of the legal and licensing issues involved in the selling and installation of life safety systems for schools. Today we’ll finish up that topic with a few more very important points that dealers who are new to this market segment need to know. Public School Board Policies [...]

Getting Started in Educational Life Safety Systems – Part One

Stu Tisdale

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On October 10th In Fire,System Sales Tips & Marketing Concepts
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If your traditional business is the installation of intrusion and video surveillance systems, you might be missing a golden opportunity if you don’t include life safety projects in your business plan. There are hundreds of millions of dollars spent annually on fire alarm, mass notification, panic systems, and other technologies by all types of educational [...]