System Sales Tips & Marketing Concepts



Big Box Companies Hit the Home Control Market with In-Home Sales Efforts

Kate Rose

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On September 18th In Smart Home & Control,System Sales Tips & Marketing Concepts
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As you may have seen in the news or on social media recently, big box stores have begun to hire sales teams and are training them to become field representatives to sell many of their products and services which include Home Control, A/V, and Security.  These deep-pocket companies believe that having sales personnel who can […]

Put Yourself in Your Customers’ Shoes

Michael Molinari

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On August 17th In IP Tech Tips,Power,System Sales Tips & Marketing Concepts
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Customers hire you not only to get a job done but also for your technical expertise and experience. The relationship is no different from that of a doctor and patient, or a pilot and their passengers. They place their confidence in you to do the job the way it should be done, to deliver quality […]

Tax Reform – Reflections on the Impact to Electronic Security and Life Safety Businesses

Chris Heaton

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On January 26th In Access,ADI Corporate Messages,Fire,Intrusion,Life Safety,System Sales Tips & Marketing Concepts,Video Surveillance
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Chris Heaton is the Vice President of Advocacy & Public Affairs for the Electronic Security Association (ESA) On December 22, 2017, President Trump signed the “Tax Cuts and Jobs Act” into law. While media pundits speculated from liberal and conservative perspectives the impact the most significant tax reform in over 30 years would have on […]

FREE Webinar: Cyber Security and the IoT Technician

ADI Global Distribution

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On November 27th In ADI Corporate Messages,System Sales Tips & Marketing Concepts
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Tuesday, November 28, 2017 12:00 – 2:00 PM, EST As the low-voltage industry continues to increase the rate of the installation of Internet of Things (IoT) devices such as IP cameras and smart thermostats, your clients’ networks can become vulnerable to a variety of cyber attacks and misuse. This Free Webinar will explain the nature […]

A Quick Reference Guide to Walk Through Metal Detectors for Commercial and Institutional Clients

Daniela Cardazzi

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On November 6th In Intrusion,Pro AV,System Sales Tips & Marketing Concepts
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How can we help our clients detect an armed criminal entering their building?  While the security, access control, and surveillance systems we provide can, in some cases, detect real-time criminal activity, it is still a simple matter to conceal a weapon and walk into retail and commercial businesses with mal-intent.  Walk-Through Metal Detectors (WTMD) installed […]

Register Your Next Project with ADI

Margaret Enzien

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On October 9th In ADI Corporate Messages,IP Tech Tips,System Sales Tips & Marketing Concepts
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ADI makes Project Registration Easy and passes 100% of the savings onto you! Our Systems Sales and Support Team guides you through the entire process from start to finish. We leverage our strong vendor relationships to get you the best price on the most popular products and brands you trust. Contact your local ADI Branch […]

Access Control as a Service

Kate Rose

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On June 2nd In Access,System Sales Tips & Marketing Concepts
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Whether commercial or residential, Access Control is one of the most critical aspects of a property’s physical security. As long as crime and vandalism exist, there will be a need for physical access control, but with today’s widespread use of mobile digital technology, the need for electronic Access Control systems is rising to new heights. […]

Win More Business & Add More Profit with Project Registration from ADI

ADI Global Distribution

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On April 12th In ADI Corporate Messages,System Sales Tips & Marketing Concepts
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At ADI Global Distribution we understand the importance of completing a project and staying within your customer’s budget. With more than 50 participating manufacturers, ADI’s Project Registration can help you build complete systems at a lower cost. Our Project Registration Program allows dealers to gain exclusive discounts from industry-leading suppliers which is a savings you […]

Research Indicates Large Growth in IP Video Markets

Garrett Savage

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On January 5th In IP Solutions,IP Surveillance Video,System Sales Tips & Marketing Concepts,Video Surveillance
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A recent market research study published by Transparency Market Research predicts huge growth potential for the global video surveillance and Video Systems as a Service (VSaaS) market. The report titled, “Video Surveillance and VSaaS Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 – 2020,” attributes the lift in the market due […]

ADI Global Distribution Industry Poll Results

ADI Global Distribution

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On December 31st In System Sales Tips & Marketing Concepts
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Thank you to all who answered our poll question on the ADI Global Distribution Blog… Over half of those who answered believe that “Technological Shifts” pose the greatest challenge to companies in the Security Industry. Coming in at a distant second place was “Understanding Customers Needs.” Do you agree? Tell us what you think