Contributor: Laura Phelan



Laura Phelan


Laura Phelan
Global VP Digital Experience
ADI Global

As the Global VP Digital Experience, Laura is responsible for driving ADI’s Digital Transformation initiatives through oversight of digital marketing and e-commerce to improve the customer experience and for generating revenue through a variety of technologies. She deploys new strategic and tactical plans to grow our digital footprint in the market and support ADI’s established business goals. Laura has more than 15 years’ experience in the space. Before joining ADI, she worked at NCI Building Systems, where she served as Vice President of Marketing and Sales Technology. In that role, she drove developing digital infrastructure and innovation to support digital marketing, advertising, pricing, and sales. At NCI, Laura oversaw the creation and launch of a market and business development strategy to build an end-to-end digital customer acquisition program for the company’s commercial business, which saw record growth. Before that, Laura worked as Global Director, Digital and Marketing Strategies for Eaton Corporation and Director of Digital Marketing Channel Enablement for Accenture Interactive, to comprise a career of over seventeen years in digital and technology-based marketing leadership.





Posts


Shop Online, Pick Up Anytime at an ADI Locker

February 17th In ADI Corporate Messages,Uncategorized

Make Faster, Easier and More Convenient Returns at ADI

January 16th In ADI Corporate Messages

Register Your Next Project with ADI

October 9th In ADI Corporate Messages,IP Tech Tips,System Sales Tips & Marketing Concepts

New “In Branch Experience” on the ADI APP

December 15th In ADI Corporate Messages

Visit Your ADI Branch Online

November 11th In ADI Corporate Messages

NEW! Shop My Branch on the ADI Website

May 17th In ADI Corporate Messages

New & Improved ADI APP Now Available!

May 12th In ADI Corporate Messages

New & Improved Version of the ADI APP Now Available!

March 1st In ADI Corporate Messages

New on the ADI APP! Sign In with Voice ID or Touch ID!

February 2nd In ADI Corporate Messages

Shop Products in Your Branch on the ADI Website.

January 21st In ADI Corporate Messages